Your site is professionally designed, and the portfolio is full of impressive work. Yet, it just sits there, in an obscure corner of the internet being ignored.
“How can I drive more traffic to my website?” You ask.
Well, for one, take consolation in the fact that you are not the only one frustrated by the lack of business that your site brings you, in fact, ‘how to generate website traffic’ is one of the most common questions asked by website owners. Secondly, realize that although taking your site from zero to a few thousand visitors a month is not easy, it is very doable. By simply implementing a few fundamental plans and committing to them with consistency, you’re bound to be impressed with the outcome.
So without further ado, here are 7 expert-proven tips on how to generate website traffic.
- Create an Amazing Blog
I’m not talking about a blog you only care to update when you’ve got a new client or something new to sell. To generate website traffic, you need a blog that grabs your visitor’s attention by delivering valuable and entertaining information consistently. That means instead of writing ‘here’s my latest work’, consider going with something like ‘Here’s my latest work’ or ‘Here’s what inspired it’. Plus, do not forget to ask for subscriptions. Remember, repeat visitors are the best kind of visitors. Lastly, offer an email option to make it even easier for you to update your visitors about new products or services.
- Start Guest Blogging
Despite what you may have heard, guest blogging is not dead. Besides, why build an audience from scratch when you can borrow from someone that has spent years assembling theirs? No, there’s nothing unethical about it either. Create high-quality guest posts for popular blogs in your niche and land hundreds of new subscribers with every post you write. Just make sure that you post your best work.
- Create Jaw-Dropping Content
Realize that whenever visitors click on your site, they always have the option of clicking the ‘back’ button anytime and there’s nothing you can do about that. However, if you want them to stick around your site, you have to entertain them, that means inspiring them, amazing them or scaring them- anything but boring them. Provide outstandingly informative and captivating content with strong opinions that will keep your visitors coming back.
- Provide Through-provoking opinions on Comment sections
You probably visit a number of sites that are relevant to your field of expertise on a regular basis, so why not join the conversations? Why not create a reputation for yourself by proving insightful and informative comments on industry sites and blogs? Sure, your comments may not immediately boost your website traffic, but creating a name for yourself may subsequently result in driving more visitors to your site. Just keep in mind that, as with guest posting, relevance and quality are key.
- Employ Search Engine Optimization (SEO) Tactics
Let’s face it if Google can’t find your website, neither will anyone else. SEO is the practice of working towards a better rank on the Search engine results pages (SERPs). Following SEO best practices like proper on-page SEO, inbound linking, and keyword targeting are some of the tactics you can use to improve your visibility on Google and drive more traffic to your site. Plus, you can also use software like SEMrush to provide you with a complete SEO audit and show you what you are doing wrong or right.
- Perfect Your Headlines
Did you know that 80% of online users are attracted by the headline way before they read the rest of the content? A rather clear indication that you should focus much of your time creating an attention-grabbing headline before you hit ‘publish’. For example, the writers at Buzzfeed are known to write more than 20 different headlines before picking the most suitable one; yes, headlines are that crucial.
- Build an Email List
Want to know the easiest way to generate website traffic? Without a doubt, email is by far the most viable source of traffic, not even Google comes close. In fact, even a moderately successful email blast could lead to a significant increase in your website traffic. Just take caution not to bombard your visitors with relentless emails concerning every single update in your business.
Although you may often feel as though the decks are stacked against you when it comes to generating website traffic, the list of expert-proven tips provided in this read is guaranteed to improve the amount of traffic driving into your website.
Over to you;
What have been your best sources for generating website traffic?